|Statement||William F. O"Dell, Andrew C. Ruppel, Robert H. Trent.|
|Contributions||Ruppel, Andrew C., joint author., Trent, Robert H., joint author.|
|LC Classifications||HF5415.125 .O3|
|The Physical Object|
|Pagination||vi, 299 p. :|
|Number of Pages||299|
|LC Control Number||75030217|
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and by: Marketing Decision Making book. Read reviews from world’s largest community for readers/5(9). Marketing Decision Making and the Management of Pricing: Successful Business Tools provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge Cited by: 1. A contemporary discourse on the rapidly changing environment of the world of marketing, this book provides the mantra to transform short-run sales into long-term marketing growth. Starting with the basics of marketing, it takes the reader on a smooth journey to understand various strategies of correct ′decision-making′ in the s: 1.
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small/5(24). DECISION-MAKING UNIT (DMU) Application: Sales Planning, Communications Planning, Account Planning, Relationship Marketing The Concept The concept of the “decision-making unit” (DMU), sometimes called the “buying centre”, attempts to identify the - Selection from The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business [Book]. SAGE Video Bringing teaching, learning and research to life. SAGE Books The ultimate social sciences digital library. SAGE Reference The complete guide for your research journey. SAGE Navigator The essential social sciences literature review tool. SAGE Business Cases Real world cases at your fingertips. CQ Press Your definitive resource for politics, policy and people. Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make Author Bios David Stewart is a Senior Lecturer in the Victoria Management School and has conducted courses for organizations such as Saatchi & Saatchi, Ogilvy and Mather, Television New Zealand, and the.
This is my list of the best business books of all-time. If you only have time to read one or two books, I recommend looking at the Top 10 Business Books section below. Best Decision-Making Books. Poor Charlie’s Almanack: The Wit and Wisdom of Charles T. Munger by Charles T. Munger Best Marketing Books. The 22 Immutable Laws of. Find Decision Making Textbooks at up to 90% off. Plus get free shipping on qualifying orders $25+. Choose from used and new textbooks or get instant access with eTextbooks and digital materials. In marketing decision support system, various mathematical and economic tools (regression, linear programming, optimization, statistics, time series analysis, etc.) are used to process, analyze and convert the raw data to obtain useful marketing information to support the decision-making . This paper focuses on managers’ marketing decision making during performance decline. Drawing on the reconciliation of theories of failure-induced change and threat-rigidity by Ocasio (), we examine how performance decline may result in a rigid decision-making process and decision characteristics that reflect the narrowing of attention and increased risk by: 6.